E-Mail Marketing

Target your core audience keeping them informed and coming back

COMMUNICATE PROFESSIONALLY

Keep Customers Informed

E-Mail marketing is one of, if not the most cost effective, direct marketing methods available and access your target audience immediately.  We offer a fully managed service and can assist you in your list building and GDPR compliance meeting the latest standards.

E-Mail marketing is great for creating ‘top of mind awareness’ with clients. In order for an e-mail marketing strategy to be successful it needs to be carefully planned, considered and delivered over time.

E-Mail marketing doesn’t just have to be about sales either. It is also hugely effective for communicating events, alerts, release information and more.

billion global email accounts by 2019

%

ROI from e-mail marketing on average

%

prefer promos through email than social media

Expand Your Brand

Despite the recent introduction of the GDPR, e-mail marketing is not dead.  It is one of the most potent forms of marketing available and the most cost effective to any business.  E-mail marketing should play a key role in raising your brand and service awareness to existing and potential customers.

Increase brand awareness

 

Target key customers

 

Ensure delivery

 

Track open rates

 

What We Do

E-Mail Template Design

Ensure your e-mails are professional

List Building

Ensuring opt-in the right way

Delivery Metrics

Monitor delivery statistics

Managed Services

Doing it for you – you just send the content

Image Optimisations

Ensuring your images aren’t blocked

Link Checking

Ensuring your mailshot links function

Creative Thinking

Helping you achieve your goals

Provide E-Mail Relays

Ensuring you can send your mailshot

Reporting

Monitoring your compaign progress

FAQs

Isn't Social Media More Popular?

Statistics show that email reaches three times more people than Facebook and Twitter combined. That’s a significant difference. Social media marketing is wildly popular, and becoming even more so every day, but it is definitely not taking the place of social media marketing any time soon.

Is E-Mail Marketing Still Effective?

Email marketing is one of the most effective ways for a business to reach customers directly. You’re not posting something on your site and hoping people will visit it. You’re not even posting something on a social media page and hoping fans will see it. You’re sending something directly into each person’s inbox, where they definitely will see it! Even if they don’t open it, they’ll still see the subject line and your company’s name each time you send an email, so you’re always communicating directly with your audience.

How Often Should I Send a Newsletter?

As often as you can, without getting annoying. How’s that for a vague answer? But it’s true – you want to send frequent emails, but not so frequent that people start unsubscribing or worse, marking them as spam. Where’s the happy medium? Unfortunately, it’s different for each business. For some, once a month is plenty, while for others, daily emails are just fine. Again, it’s a matter of experimentation and testing to see what your particular audience responds best to.

Should I Send a Monthly Newsletter?

For some businesses, a newsletter is the way to go. For others, a different approach works better. Newsletters usually feature several different pieces of content, such as recent blog posts and current specials. But it’s also perfectly fine to send an email featuring only one piece of content, or an individual marketing message. Tailor your email structure to your unique audience, and see what works best through experimentation.

When is the Best Time to Send a Mailshot Out?

Once again, the answer to this question differs from business to business. And once again, testing is the way to find out what works best. As a general rule, weekends and mornings seem to be the times when more emails are opened – but since your audience may have different habits, it’s best to experiment and then use your own data to decide. Overtime (and whilst studing your web traffic), you will discover the best time of day to send your mailshot out.

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©2005-2018 OJE

©2018 OJE