Content Marketing

Content marketing can be overcomplicated yet really it’s all about managing the quality of your content, distribution channels and response. Here’s why you need to take it seriously today.

Content hubs are becoming more and more popular as businesses realise the value of creating digital libraries to enhance their customer support and sales and marketing efforts.

Content marketing is a long-term strategy that requires consistent effort and investment to achieve its full potential but it can do wonders for your brand and sales.

Branded online communities are growing in popularity today thanks in part to a growing distrust in social media platforms and how they handle customer data; But also from the perspective of providing a greater personalised customer experience, which increases engagement.

Content marketing is set to grow especially when it costs 62% less than traditional marketing channels and can generate as much as 3 times the number of leads for any business.

Creating a content calendar is one of the best things you can do when it comes to planning, creating and implementing your content marketing strategy today.