Digital Marketing

Insights into how to grow your organisation online including topics such as content marketing, website optimisation and search engine optimisation.
How SEO Works in Digital Marketing

How SEO Works in Digital Marketing

By aligning your SEO to your digital marketing efforts you can greatly increase your online marketing efforts due to improved content and by using a targetted approach.

Content Marketing Explained

Content Marketing Explained

Content marketing is a long-term strategy that requires consistent effort and investment to achieve its full potential but it can do wonders for your brand and sales.

The Biggest Website Mistakes People Make Today

The Biggest Website Mistakes People Make Today

Website mistakes can happen, but many don’t know they are making them until it’s too late. This can cause websites to tumble down the search engine rankings, deliver poor user experiences and declining sales.

How to Build Online Communities and Skyrocket Customer Engagement

How to Build Online Communities and Skyrocket Customer Engagement

Branded online communities are growing in popularity today thanks in part to a growing distrust in social media platforms and how they handle customer data; But also from the perspective of providing a greater personalised customer experience, which increases engagement.

How Video Marketing is Being Used Today

How Video Marketing is Being Used Today

Video marketing is becoming one of the most popular ways for any organisation to reach its target audience today, with 93% of marketers saying they’ve landed a new customer thanks to a video posted on social media.

How SEO Works

How SEO Works

How SEO works and the foundations to ranking well in all major search engines including Google. Learn everything you need to know about SEO.

Why Simple Website Design is Scientifically Better

Why Simple Website Design is Scientifically Better

Today you need to build a website and make its website design as simple as possible. In 2012, Google performed an in-depth study relating to website design to assist them with their product development and simple design is scientifically best.

What is Responsive Web Design?

What is Responsive Web Design?

Responsive Web Design is a website development approach that ensures a website reacts to the environment that it is working on such as your phone, tablet or large-screen TV. It’s vital today in the support of a high search engine ranking too.

Website Success in 6 Easy Steps

Website Success in 6 Easy Steps

There’s more than just the website design required to be successful online your website success also comes down to many other factors too.

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