Digital Marketing

Content Optimisation

Rank higher in search engines and increase your online engagement and leads.

Getting the Most from Your Content Online

There is more to content optimisation than simply stuffing your articles with lots of keywords. Content optimisation has developed into a science which involves analysing key data metrics and signals across all major search egines.

We can help you by researching, writing, and optimising your content so that it ranks higher in Google and provides greater depth and insight than competitors content.

Content Analysis

Content Creation

Engage and Track

Content Optimisation Brings Maximum Return

Google’s algorithm is far more intelligent than it used to be. In the late 90’s you could write a long article and stuff all of your chosen keywords into it and rank very well indeed.

This doesn’t work anymore.

Today, its algorithm is far more complex and penalises sites for overstuffing content with keywords.

For this reason, we go through a thorough optimisation process to get the results you need online today:

Research Targeted Keywords

Reviewing user intent around your targetted keywords to produce high-quality content to keep your customers engaged and the best informed.

Completing Serp Analysis

Reviewing the top 20 search engine ranking positions for targetted keywords reviewing titles and metadata to capture greater attention.

Aggregating Content Topics

Connecting the dots between topics which are most mentioned around your subject and reviewing the highest ranking domains for this content topic.

Building Up Cluster Topics

Reviewing how the top-performing content performs to ensure you don’t have any gaps in your written articles making your content more helpful.

Reviewing Ranking Factors